I help brands find the right creators, localize the message and turn social attention into real audience belief.
creator fit
audience trust
cross-market
DIADIA HEALTH
DIADIA HEALTH
ABOUT
Every market has its own trust language.
I started in PR and influencer marketing in Shanghai, managing KOL and celebrity work for beauty and fashion brands.
Since then, I have built social systems for AI startups, edtech teams and global brands entering new markets.
My creator brand grew from zero to 20K+ through travel, work, brand deals and community. That changed how I plan campaigns: creator fit comes before the list, and trust changes by platform, culture and format.
CASE STUDIES
Built the launch social system for a North America CES moment: channel setup, content angles, short-form posts, founder voice and rapid reporting.
Managed 200+ KOL collaborations from briefing and content review to tracking for a Weibo beauty campaign.
Localized brand messaging, cover logic and content style for Chinese digital audiences.
Built founder-led video strategy and content systems for a women's health-tech brand speaking to women online.
EXPERIENCE
01
Chinese AI edtech company with a product line shipped to 18 countries.
02
International creative agency for Stella McCartney, Manolo Blahnik and & Other Stories.
03
Integrated marketing agency for international beauty and lifestyle clients including Charlotte Tilbury and KOSE.
04
Leading Chinese accessories brand with celebrity partners including Liu Yifei, Eileen Gu and Jackson Wang.
CREATOR SIDE
My personal brand grew from zero through travel, remote work, brand deals, paid conversions and community. It changed how I write every brief.
Click to view the RED post.
Click to view the RED post.
Click to view the RED post.
Click to view the RED post.
PERSONAL BRAND FORMATS
Beyond content, I also turn creator trust into talks, podcasts, media features, paid travel and community moments.
CONTACT
If you are expanding into Asia, building creator programs, or looking for someone who understands both social taste and AI-native execution, I would love to talk.
